Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy.
It further aligns with the process of developing a content strategy. This process then becomes the cornerstone of delivering a broader content marketing strategy.

Your content marketing plan should go the extra mile and work out how you can implement campaigns that promote blog posts, eBooks, white papers, and other assets. But your content development process should be more granular, focusing on writing whatever content fits the needs of your specific audience. Taking a more thoughtful approach to content development can prevent you from publishing new articles for updating your website - which will allow people to read your blog, download your white papers, and become qualified leads.