Digital media is a medium that covers content and promotions provided by digital platforms, including electronic media, mobile phones, computers, podcasts, apps, and more. Companies and individuals use digital media for a variety of purposes, including information resources, entertainment, gaming, commerce and more. From a business perspective, it provides a very useful platform.
Digital media is similar to traditional media in its ability to deliver content and value to an audience or potential customer, but it is completely digital in nature, its impact can be easily measured and it can be highly interactive and shared.
Multimedia is a type of communication that combines different types of content (such as text, audio, images, animation or video) into a single interactive presentation that is not comparable to traditional mass media (such as printed materials or audio). The situation of user interaction is in stark contrast to the recordings. Popular examples of multimedia are video podcasts, audio slideshows and animated videos.
Multimedia is recorded for on-demand or real-time (streaming) playback on computers, laptops, smartphones, and other electronic devices. In the early days of multimedia, the term “rich media” was synonymous with interactive multimedia. Over time, hypermedia extensions have brought multimedia to the World Wide Web.
Importance of Digital Media
As technology advances and our reliance on machines increases, so does our interaction with machines, and the role of digital media in everyone’s life. Every minute new content is added to digital resources and the number of users exploring this information is increasing.
Businesses that rely on digital platforms such as radio stations, e-retail websites, logistics companies, search engines, etc. have grown significantly over the past decade, and the use of marketing on digital platforms has also increased.
Provides a very large customer base for digital media marketers. Like social media marketing, content delivery is fast and highly customizable and the general public can access it through TV commercials. Email marketing and SMS services provide another medium for promoting marketing content to consumers.
In traditional media such as print and television, the measure of impact and interactivity is limited to samples or surveys, while in digital media, impact can be measured and observed in real time. The subscribers or podcasts to the video channel can be measured in real time by the listener, thus helping publishers to improve the content instantly.
The interactive and social media aspects of digital media are important for businesses to start using them effectively outside of traditional channels.
Various formats of technology or digital multimedia are designed to enhance the user experience, for example providing information easily and quickly. Or in entertainment or the arts, combine a variety of artistic insights, including elements of different art forms to attract, inspire, or engage the audience.
Interactivity can be enhanced by combining multiple forms of media content. Online multimedia is largely object-oriented and data-oriented, allowing applications to collaborate on multiple types of content over time with ultimate user innovation and personalization. These examples range from a variety of content on the Website, from user-updated photo galleries with images (images) and captions (text), to modules, events, illustrations, animations, or video-editing simulations that allow multimedia to be reprogrammed through experience “without programming”. In addition to hearing, haptic technology can perceive virtual objects, and developing technologies with taste and smell illusions can also enhance multimedia experiences.